Acne Studios: Back to Origin

The objective of this project is to design a collection of contemporary jewellery for Acne Studios, a Swedish premium fashion label by undertaking a comprehensive research. Ranged from company profile to each seasonal collection, and interviews with store managers to brand image,  this piece of work shows a clear understanding of the brand's philosophy, style, creative culture, products, costumers range and market position. 

Regarding Acne Studios as my "client", I master research skills, critical thinking and my design practice. As I see the brand's founder Johansson fond of transforming old references into new products, I am inspired to bring fashion products back to the beginning stage as a 'colour palette'. This is why I give it a name, Back to Origin. From the book cover to content, this project shares a similar style just like Acne Studios products, all together forms a strong, modern, masculine and one-of-a-kind statement.

Type/
Research design project

Target/
Acne Studios

Role/
Researcher, writer, designer

Size/
21.5 × 20.9 × 1.5 cm

Year/
2014

Writing Samples 

Using Format